Bob and I had one simple task--to create a spectacle by lifting Jeffrey Deitch into the sky with red and white balloons. We failed
miserably. I could list a number of excuses, but in the end when we attached the harness to Jeffrey there were no fireworks.
The event was designed specifically to produce a photograph for a feature article in New Yorker magazine, and while successfully
doing so, the resulting image completely altered the intention of the project and the perception of Jeffrey under the title
"A fool for Art".
Watch the video documenting this failure HERE.
View the resulting photograph in the New Yorker and read the article HERE.
See additional images of the busted event HERE.